Comportement du consommateur et marketing, guide, cas, exemple.
PRESSES DE L'UNIVERSITE DE LAVAL
1988
355
2-7637-7149-1
122.94-PETRO
CONSUMER BEHAVIOR ; MOTIVATION ; BEHAVIORAL SCIENCE ; CULTURAL AND ARTISTIC ENVIRONMENT ; CONSUMPTION ; COMPARATIVE MANAGEMENT ; MARKETING MANAGEMENT ; CASE
No. | Call n° | Bar code | Commentary | |
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1 | [available] |