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Le Nom de marque : création et stratégies de marque.

BOTTON Marcel ; CEGARRA Jean-Jack

MC GRAW HILL

1990

243

7-7042-1237-6

121.92-BOTTO

BRAND ; BRAND IMAGE ; PRODUCT POLICY ; PRODUCT LAUNCH ; CONSUMER BEHAVIOR ; SLOGAN


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment : CREATIVITE

Nbre volumes : 1

Language : French

Material : Paper

Owner : Bibliothèque