ISBN 13 : 978-0-13-256044-3

Sommaire : PART 1: The tools of strategic analysis
Chapter 1: What Is Strategy and the Strategic Management Process?
Chapter 2: Evaluating a Firm's External Environment
Chapter 3: Evaluating a Firm's Internal Capabilities

PART 2: Business-level strategies
Chapter 4: Cost Leadership
Chapter 5: Product Differentiation

PART 3: Corporate strategies
Chapter 6: Vertical Integration
Chapter 7: Corporate Diversification
Chapter 8: Organizing to Implement Corporate Diversification
Chapter 9: Strategic Alliances
Chapter 10: Mergers and Acquisitions
Chapter 11: International Strategy

Langue : Anglais

Edition : 4ème

Lieu d'édition : CAMBRIDGE

Illustration(s) : Tableau(x) ; Schémas ; Graphique(s)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque