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eISBN : 9780203132685

Sommaire : Contributors: Jacob Bagha, Jared Benson, Karin Besenbaeck, Lori Lepp Corbett, Geert Demuijnck, Marie Derdzinski, Ethan Fairy, Stephanie Fernandez, Rachel Fisher, Katie Hesemann, Raymond F. Keyes, Barbora Kocanova, Gene R. Laczniak, Ryan Mack, Urvashi Mathur, Rachel Mellard, Brendan D. Murphy, Patrick E. Murphy, Nyla Obaid, Andrea Prothero, Marie-Theres Riegler, Nicholas J.C. Santos, Jennifer Sawayda, Alicja Spaulding, Barbara Stottinger, Mark Vander Heiden, Veronika Vosykova, Matt Yepez

Contents
List of figures, tables and boxes
List of case contributors
Preface
Acknowledgments

Part 1 Background

1 Foundational perspectives for ethical and socially responsible marketing decisions
2 Advanced perspectives for ethical and socially responsible marketing decisions
3 Decision model, sample case (L'Oréal), and analysis

Part 2 Short cases

4 Going along to get along
5 Hunky Dory
6 Tracking down counterfeits on eBay: whose responsibility is it?
7 Casas Bahia
8 Toys from China and the new Yum Burger Kids' meal
9 Koodo in the Canadian cell phone market
10 PETA
11 Drug testing in India
12 Tough decisions: something to snack on
13 Honest Tea and Coke: an unlikely couple

Part 3 Longer cases

14 Another day in paradise?
15 Montenegro Electronics, Ltd
16 Arctic Desert
17 Superior Services: should short skirts sell software?
18 Facebook
19 Auchan (France)
20 A young pharmacist's dilemma
21 TOMS: One for One movement
22 Cadbury's chocolate bars: not such a sweet smell of success?
23 Caterpillar, Inc
Notes
Index

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque