Beyond the core: expand your market without abandoning your roots.
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Sommaire :
Preface
Chapter One: The Growth Crisis ? Dangerous Moves Beyond the Core
Chapter Two: Visualizing the Ideal ? The First Principle of Adjacency Growth
Chapter Three: Evaluating Adjacency Moves ? Balancing Desire with Data
Chapter Four: Orchestrating Adjacency Moves ? Strengthening the Core vs. Investing in
Adjacencies
Chapter Five: Executing Adjacency Moves ? Managing the Key Organizational Issues
that Most Influence Success or Failure
Chapter Six: Transforming Moves ? Redefining the Core through Adjacencies
Appendix
Bibliography
Index
Langue : Anglais
Localisation : Bibliothèque Campus de Nice
Support : Papier
Etat : Présent
Propriétaire : Bibliothèque