ISBN 13 : 978-1799816317

Sommaire :
Contributors: Irene Ciccarino, Carla Diniz dos Santos da Silva, Anna Tarabasz, Shakti Chaturvedi, Meenakshi Verma, Sonal Purohit, Raghava Reddy Varaprasad, Francisca Quintas Rodrigues, Beatriz Casais, Paulo Botelho Pires, António Correia Barros, Paulo Botelho Pires, António Correia Barros, José Duarte Santos, Véronique Boulocher-Passet,
Randall D. Harris, Sabine Ruaud, Jean Michel Rocchi, Sabiha Annaç Göv, José Duarte Santos, José Pita Castelo, Muhammed Seyda Akdag, Yasemin Bal, Yıldız, Hayat Ayar Senturk, Ece Ozer Cizer, Tugce Sezer, Emrah Gülmez

Preface

Chapter 1. Digital Transformation: Is It Part of a Strategic Process or a New Strategic Practice?

Chapter 2. Be Like Amazon: Achieving a Competitive Advantage Based on Digital Footprint Analysis

Chapter 3. Digital Value Innovation and Strategic Management Practices of Adyar Ananda Bhavan

Chapter 4. Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use: The Case of Pedras

Chapter 5. Rose-Patisserie and Coffee House: Business Development Alternatives

Chapter 6. THEIA: Thermal Insulation – A Business Strategy

Chapter 7. The Bonduelle Group's Distribution Strategy: Adding a Branded Retail Store?

Chapter 8. How to Build a Leading So-Called Neobank and Pursue Its Growth? The Case of the FinTech Nickel in Europe

Chapter 9. Purpose-Driven Marketing Wars: Dishwashing Detergent Brands' Purpose-Driven Marketing Campaigns in Turkey

Chapter 10. SWOT Analysis and a Case Study at Kayseri Airport

Chapter 11. The Adoption of a CRM Strategy Based on the Six-Dimensional Model: A Case Study

Chapter 12. How Competitive Strategies Affect Organizational Structure: A Research in Technology Development Zones in Turkey

Chapter 13. The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors: An Analysis on COVID-19 Pandemic Period

Compilation of References

Nbre volumes : 0

Langue : Anglais

Collection : ABSCA BOOK SERIES

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque