Commentaire :

ISBN 13 : 978-1119741312

Sommaire :
Part I - Understanding the luxury business
Chapter 1: Introduction: Definition and Crisis of Luxury
Chapter 2: Evolution of the Global Luxury Market
Chapter 3: Who's Who of Luxury
Chapter 4: Branding
Chapter 5: Brand Identity, Ethos and Clients

Part II - Luxury management and markets
Chapter 6: Family Houses, Corporatization, and New Entrants
Chapter 7: Management Styles in the Luxury Industry
Chapter 8: Skills
Chapter 9: Managing operations and supply chain in the luxury business
Chapter 10: Services: The Point of Sale

Part III - Contemporary Issues and the new frontiers
Chapter 11: Digitalization of Retail, e-commerce, platforms and omnichannel
Chapter 12: Sustainability, circularity and the new era of luxury
Chapter 13: New Markets and the future
Chapter 14: Epilogue: How to create a luxury brand

Langue : Anglais

Edition : 2ème

Lieu d'édition : TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque