Lien ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...

eISBN : 9781351269605

Sommaire :
1. Introduction.

PART I. Luxury Marketing.
2. Mission Statements.
3. Logos.
4. Airport Retailing and Franchising.
5. Contemporary Marketing.
6. Challenges in Luxury Marketing.

PART II. Fashion Marketing.
7. Fashion Marketing.
8. Fad, Fashion, and the Indian Consumer.

PART III. Cases on Emerging Luxury Markets.
9. Colombia.
10. Indonesia.
11. Vietnam.
12. South Africa.

PART IV. Cases on Luxury Brands.
13. Apple.
14. BMW.
15. Burberry.
16. Gucci.
17. Conclusion

Langue : Anglais

Collection : ROUTLEDGE STUDIES IN MARKETING

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque