e-book : Managing fashion: a management perspective.
Lien ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...
eISBN : 9781351106832
Sommaire :
1. Understanding Management
2. Managing the Fashion Supply Chain: How the Fashion Industry Works
3. Managing the Fashion Brand
4. Managing Fashion Brand Extensions
5. Managing Fashion Licensing
6. Managing Fashion Global Growth
7. Ethics and Other Fashion Management Issues
Langue : Anglais
Localisation : Bibliothèque Campus de Nice
Support : Numérique
Etat : Présent
Propriétaire : Bibliothèque