e-book : Crisis, issues and reputation management: A handbook for PR and communications professionals.
Lien ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...
Sommaire :
Chapter - 01: Reputation: what it is and why it matters
Chapter - 02: The challenging climate in which reputations are managed
Chapter - 03: What are the risks to reputation?
Chapter - 04: Externally driven issues
Chapter - 05: Internally driven issues
Chapter - 06: Externally driven incidents
Chapter - 07: Internally driven incidents
Chapter - 08: Interrelated risks
Chapter - 09: Managing reputation risk through the life cycle
Chapter - 10: Predicting reputation risk
Chapter - 11: Preventing reputation risk
Chapter - 12: Preparing for acute reputation risk
Chapter - 13: Resolving risks to reputation
Chapter - 14: Responding to immediate reputation risk
Chapter - 15: Recovering from reputation damage
Chapter - 16: Where next for crisis, issues and reputation management?
Langue : Anglais
Collection : PR IN PRACTICE
Localisation : Bibliothèque Campus de Nice
Support : Numérique
Etat : Présent
Propriétaire : Bibliothèque