English
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions.
Appartenance & droits
2012
300
222.61-PREST
COMMUNICATION EVENEMENTIELLE ; SPONSORING ; RESEAU SOCIAL ; CAMPAGNE PUBLICITAIRE ; MARKETING STRATEGIQUE
| N° | Cote | Code barre | Commentaire | |
|---|---|---|---|---|
| 1 | [disponible] |
Commentaire :
ISBN 13 : 978-0470891070
Sommaire :
Preface
1 What Is an Event and What Is Event Marketing?
2 The Evolution of Event Marketing
3 The Theory and Practice of Event Marketing
4 Sponsorship and Cause-Related Event Marketing
5 E-Event Marketing
6 Entertainment and Festival Event Marketing
7 Corporate Event Marketing
8 Association, Convention, and Exhibition Event Marketing
9 Social Event Marketing
10 Future Forces and Trends in Event Marketing
11 Event Marketing Case Studies
12 Resources
Index
Nbre volumes : 0
Langue : Anglais
Edition : 2ème
Illustration(s) : Photographie(s) ; Schémas
Localisation : Bibliothèque Campus de Nice
Support : Papier
Etat : Présent
Propriétaire : Bibliothèque