Commentaire :

ISBN 13 : 9781472484161

Sommaire :
Contributors : Sarah Glozer, Sally Hibbert, Mark Anthony Camilleri, Prashant Mishra, Madhupa Bakshi, Robert L. Heath, adam J. Saffer, Damion Waymer,Ursa Golob, Klement Podnar, Ralph Tench, Mavis Amo-Mensah, Swaleha Peeroo, Martin Samy, Brian Jones,Zhifeng Chen, Haiming Hang, Keith J. Perks, Monica Recalde Viana, Francisca Farache, Jana Kollat, Isabel Ruiz-Mora, Jaro Lugo-Ocando, Augustine Pang, Angela Mak, Wonsun Shin, Christian Fieseler, Kateryna Maltseva, Christian Pieter Hoffman, Lina M. Gomez, Shuili Du, Kun Yu, Claudia E. Henninger, Caroline J. Oates, Ezgi Akpinar, Vidhi Chaudhri, Asha Kaul, Majia Nadesan, Suwichit Chaidaroon, Edward T. Vieira JR., Susan Grantham, Ana Adi

Part 1 - Challenges and Opportunities for Communicating Corporate Social Responsibility through Digital Platforms,
1.1 Corporate Social Responsibility Engagement via Social Media: In Theory and Practice,
1.2 Unlocking Corporate Social Responsibility Communication through Digital Media,
1.3 Strategic Imperatives of Communicating Corporate Social Responsibility through Digital Media: An Emerging Market Perspective,
1.4 The Devil's in the Details: Contested Standards of Corporate Social Responsibility in Social Media

Part 2 - Moving Toward Symmetry and Interactivity in Digital Corporate Social Responsibility Communication,
2.1 Exploring Corporate Social Responsibility Communication Patterns in Social Media: A Review of Current Research,
2.2 The Death of Transmission Models of Corporate Social Responsibility Communications,
2.3 Social Media: From Asymmetric to Symmetric Communication of Corporate Social Responsibility,
2.4 Communicating Corporate Social Responsibility in the Digital Media: Interactivity is Key

Part 3 - Fostering Stakeholder Engagement in and through Digital Corporate Social Responsibility Communication,
3.1 A Critical Reflection on the Role of Dialogue in Communicating Ethical Corporate Social Responsibility through Digital Platforms,
3.2 The Imperative Needs of Dialogue between Corporate Social Responsibility Departments and PR Practitioners: Empirical Evidence from Spain,
3.3 Integrated Corporate Social Responsibility Communication: Toward a Model Encompassing Media Agenda Building with Stakeholder Dialogic Engagement,
3.4 Hedonic Stakeholder Engagement: Bridging the Online Participation Gap through Gamification

Part 4 - Leveraging Effective Digital Corporate Social Responsibility Communication,
4.1 Social Media Concepts for Effective Corporate Social Responsibility Online Communication,
4.2 Effectiveness and Accountability of Digital Corporate Social Responsibility Communication: A Contingency Model,
4.3 The Role of Social Media in Communicating Corporate Social Responsibility within Fashion Micro Organisations,
4.4 Corporate Social Responsibility and Word of Mouth: A Systematic Review and Synthesis of Literatures

Part 5 - Digital Activism and Corporate Social Responsibility,
5.1 Digital Activism: NGOs Leveraging Social Media to Influence/Challenge Corporate Social Responsibility,
5.2 Catastrophe, Transparency, and Social Responsibility on Online Platforms: Contesting Cold Shutdown at the Fukushima Nuclear Plant,
5.3 Plotting Corporate Social Responsibility Narratives: Corporate Social Responsibility Stories by Global Fashion Brands after the Collapse of Rana Plaza in Bangladesh,
Part 6 - Digital Methodologies and Corporate Social Responsibility,
6.1 A New Content Analysis Methodology Appropriate for Corporate Social Responsibility Communication,
6.2 #CSR on Twitter: A Hashtag Over-simplifying a Complex Practice

Index

Nbre volumes : 0

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Professeur EDHEC : Oui

Propriétaire : Bibliothèque