Commentaire :

ISBN 13 : 978-0984999309

Sommaire : How to read this book
Preface
Who is this book for?
Introduction
Getting started
Chapter 1 - The path to disaster: a startup is not a small version of a big company
Chapter 2 – The path to the epiphany: the customer development model

Step One: Customer discovery
Chapter 3 – An introduction to customer discovery
Chapter 4 – Customer discovery, Phase One: State your business model hypotheses
Chapter 5 – Customer discovery, Phase Two: “Get out of the building” to test the problem: “do people care?”
Chapter 6 – Customer discovery, Phase Three: “Get out of the building” and test the product solution
Chapter 7 – Customer discovery, Phase Four: Verify the business model and pivot or proceed

Step Two: Customer validation
Chapter 8 – Introduction to customer validation
Chapter 9 – Customer validation, Phase One: “Get ready to sell”
Chapter 10 – Customer validation, Phase Two: “Get out of the building and sell”
Chapter 11 – Customer validation, Phase Three: Develop product and company positioning
Chapter 12 – Customer validation, Phase Four: The toughest question of all: Pivot or proceed?

The Startup owners's manual “site” map
Appendix

Nbre volumes : 0

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque