The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback.
2015
307
141.55-OLSEN
PRODUCTION MANAGEMENT ; INNOVATION ; CONSUMPTION ; CUSTOMER RELATIONSHIP MANAGEMENT
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Comment :
ISBN 13 : 978-1118960875
Contents :
Introduction: Why Products Fail and How Lean Changes the Game
PART I Core Concepts
Chapter 1 Achieving Product-Market Fit with the Lean Product Process
Chapter 2 Problem Space versus Solution Space
PART II The Lean Product Process
Chapter 3 Determine Your Target Customer (Step 1)
Chapter 4 Identify Underserved Customer Needs (Step 2)
Chapter 5 Define Your Value Proposition (Step 3)
Chapter 6 Specify Your Minimum Viable Product (MVP) Feature Set (Step 4)
Chapter 7 Create Your MVP Prototype (Step 5)
Chapter 8 Apply the Principles of Great UX Design
Chapter 9 Test Your MVP with Customers (Step 6)
Chapter 10 Iterate and Pivot to Improve Product-Market Fit
Chapter 11 An End-to-End Lean Product Case Study
PART III Building and Optimizing Your Product
Chapter 12 Build Your Product Using Agile Development
Chapter 13 Measure Your Key Metrics
Chapter 14 Use Analytics to Optimize Your Product and Business
Chapter 15 Conclusion
Language : English
Place of publishing : TORONTO
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque