Commentaire :

ISBN 13 : 978-1-138-94483-1

Sommaire :
Part 1.
1. The road to Cathay
2. Through a glass darkly : China from a western perspective
3.The furniture of the mind
4. Relationships and regulations
5. Business and the law

Part 2.
6. Creating harmony : establishing businesses in China
7. The marketing mix
8. The marketing process
9. Rightness and correct form
10. Western and chinese commercial thinking

Bibliography

Nbre volumes : 0

Langue : Anglais

Edition : 4ème

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque