Commentaire :

ISBN 13 : 978-1-78347-212-3

Sommaire : Contributors: L. Anderson, N. Binctin, G. Bühler, R. Burrell, I. Calboli, C. Czychowski, L. Dal Molin, R.P. D'Souza, D.J. Gervais, S. Ghosh, J.C. Ginsburg, H. Guo, M. Handler, M. Höpperger, R. Jacob, S.H.S. Leong, C. Manara, J.-F. Maraia, R. Mittal, X.-T. Nguyen, A. Nordemann, M. Senftleben, S. Teramoto, J.C. Vaz e Dias, J. de Werra, N. Wilkof, D. Yokomizo

Foreword: Sir. Robin Jacob

Introduction: Irene Calboli and Jacques de Werra

PART I: TRADEMARK TRANSACTIONS IN THE GLOBAL MARKETPLACE
A. International Framework
1. TRIPS, Trademarks, and Trademark Transactions: A Forced Reconciliation?
2. Trademark Transactions and the Normative Framework of the World Intellectual Property Organization

B. Strategic Considerations
3. Licensing Commercial Value: From Copyright to Trademarks and Back
4. The Complexities of Domain Names Transactions: Contracts for a Market Where Value Increases with Time
5. How to Make Two Out of One – the Ins and Outs of Trademark Portfolio Splitting Transactions
6. Competition, Markets, and Trademark Transactions
C. Valuation, Taxation, Security Interests and Bankruptcy
7. Brand Differentiation and Industry Segmentation—Drivers for Trademark Valuation in Corporate Transactions
8. Trademark Transactions and International Tax Strategies
9. Registering Security Interests Over Trademarks in Australia: Theory and Practice
10. The Intersection of Trademarks, Licenses and Bankruptcy: Ending Uncertainties in the Law

D. Dispute Prevention and Settlement Mechanisms
11. Out of the Shadows: The Unique World of Trademark Consent Agreements
12. Choice-of-Court and Choice-of-Law Clauses in International Trademark Transactions
13. Alternative Dispute Resolution Mechanisms for solving Trademark Disputes (Mediation, UDRP, Arbitration)

PART II: TRADEMARK TRANSACTIONS AT THE REGIONAL AND NATIONAL LEVEL
A. Trademark Transactions in Europe
14. Trademark Transactions in EU Law: Refining the Approach to Selective Distribution Networks and National Unfair Competition Law
15. UK Perspectives on Trademark Transactions: A Liberal Approach
16. Trademark Transactions in Germany: A Continental European System Moves Towards Common Understanding with the US
17. French Perspectives on Trademark Transactions: from the Civil Code to the Business Law?

B. Trademark Transactions in North and South America
18. Trademark Transactions in the United States: Towards a De Facto Acceptance of Trading In Gross?
19. New Dress Code for Business Transactions in Brazil: Essentials and Peculiarities of Trademarks in the Spotlight

C. Trademark Transactions in Asia
20. Chinese Trademark Law and Trademark Transactions: A Law in Transition in the Global Economy
21. Japanese Perspectives on Trademark Transactions: Is Expansive Trademark Practice Prevailing Over the Conservative Stoicism?
22. Trademark Transactions in ASEAN: Convergences and Divergences in Emerging Markets
23. Trademark Transactions in India: Exploring the Genre, Scope and Consequence

Index

Nbre volumes : 0

Langue : Anglais

Collection : ELGAR INTELLECTUAL PROPERTY LAW AND PRACTICE

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque