Commentaire :

ISBN 13 : 978-0985286460

Sommaire :
Foreward
Boomers today

Preface

Introduction

Part 1. Coming of age
1. Boom ! Peace, optimism and babies
2. It's 1969. Do you know where your kids are ?
3. Strength in numbers
4. The original brand managers
5. The most valuable generation
6. The graduate class
7. Starting over, again

Part 2. Lessons from the first gold rush
8. Eureka !
9. Destination gold
10. Gearing up
11. Staking a claim
12. Mining for gold

Part 3. Marketing for gold in the age of aging
13. What's in the way of a new way ?
14. Generational marketing
15. Getting better with age
16. Perfume or hope ?
17. Brand belonging

Afterword
The legacy of the old rush

Nbre volumes : 0

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque