Lien ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 978-1-118-78183-8

Sommaire : Preface
Chapter 1 Introduction: Economists as Innovators
Organization of the Book
My Personal Interest (and Bias)
Chapter 2 An Easy Introduction to Economics

Part I: The Power of Economic Ideas: Direct Use in Business

Chapter 3 The Price Is Right
Chapter 4 Minimizing Costs
Chapter 5 Beyond Moneyball
Chapter 6 Experiments in Economics and Business
Chapter 7 Matchmaker, Matchmaker
Chapter 8 Economists and Mostly Good Financial Engineering

Part II: Economist-Inspired Policy Platforms for Private Business

Chapter 9 Planes, Trains, and . . . Trucks
Chapter 10 Economists and the Oil and Gas Revolution
Chapter 11 Economists and the Telecommunications Revolution
Chapter 12 Economists, Financial Policy, and Mostly Good Finance

Part III: Looking Ahead

Chapter 13 Economic Ideas in Waiting: Business Applications
Chapter 14 Economic Ideas and Challenges on the Policy Shelf: Business Implications
Chapter 15 The Future of Economics: What It Means for Business and Economists
Appendix: Prizes in Economics 361
About the Author 365
Index 367

Langue : Anglais

Lieu d'édition : TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque