Contents : PART ONE: Innovation management

1. Innovation Management: An Introduction
2. Macro factors and Innovation
3. Managing Innovation Within Firms
4. Innovation and Operations Management
5.Managing Intellectual property

PART TWO: Managing technology and knowledge

6. Managing Organisational Knowledge
7. Strategic Alliances And Networks
8. Management of Research & Development
9. Managing R&D projects
10. The Role Of Technology Transfer In Innovation

PART THREE: New product development

11. Product & Brand Strategy
12. New Product Development
13. Packaging and Product Development
14. The Role Of Market Research In New Product Development
15. Managing The New Product Development Team

Notes : Réserve – Ask a librarian

Language : English

Place of publishing : LEVALLOIS-PERRET ; CAMBRIDGE

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque