ISBN 13 : 978-0-13-500112-7

Sommaire : Contents

Preface
About the Authors

Part I: Background for international business
1 Globalization and International Business

Part II: Comparative environmental frameworks
2 The Cultural Environments Facing Business
3 The Political and Legal Environments Facing Business
4 The Economic Environment
5 Globalization and Society

Part III: Theories and institutions: trade and investment
6 International Trade and Factor Mobility Theory
7 Governmental Influence on Trade
8 Cross-National Cooperation and Agreements

Part IV: World financial environment
9 Global Foreign Exchange Markets
10 The Determination of Exchange Rates

Part V: Global strategy, structure, and implementation
11 The Strategy of International Business
12 Country Evaluation and Selection
13 Export and Import Strategies
14 Direct Investment and Collaborative Strategies
15 The Organization of International Business



Part VI: Managing international operations
16 Marketing Globally
17 Global Manufacturing and Supply Chain Management
18 International Accounting Issues
19 The Multinational Finance Function
20 Human Resource Management

Nbre volumes : 1

Langue : Anglais

Edition : 13ème

Lieu d'édition : CAMBRIDGE

Illustration(s) : Carte(s) ; Tableau(x) ; Schémas

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque