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The truth about the drug companies : how they deceive us and what to do about it.
Appartenance & droits
2004
305
351.53-ANGEL
HEALTH ; COMPANY ; RESEARCH ; PRICE POLICY ; ADVERTISING ; UNITED STATES OF AMERICA ; PHARMACEUTICAL INDUSTRY SECTOR
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | Don Kevin Jackson [available] |
ISBN 13 : 0-375-50846-5
Contents : Contents
1. The $200 billion colossus
2. The creation of a new drug
3. How much does the pharmaceutical industry really spend on R&D ?
4. Just how innovative is this industry ?
5. “Me-too” drugs – The main business of the pharmaceutical industry ?
6. How good are new drugs ?
7. The hard sell… lures bribes and kickbacks
8. Marketing masquerading as education
9. Marketing masquerading as research
10. Patent games – Stretching out monopolies
11. Buying influence – How the industry makes sure it gets its way
12. Is the party over ?
13. How to save the pharmaceutical industry – And get our money's worth
Language : English
Place of publishing : USA
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque