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e-book : Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : Including the New 'Scorpio' model of market strategy.

Ebook

FIFIELD Paul

ELSEVIER

2008

599

MARKETING MANAGEMENT ; MEDIA PLAN ; STRATEGIC PLANNING

Link to the ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780080942704

Contents : Contents

Introduction

Part One : Preparing for the marketing strategy

Part Two : Developing the marketing strategy

Part Three : Co-ordinating your marketing strategy stances

Part Four : Implementing your marketing strategy

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque