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eISBN : 9781576758809

Sommaire : Contents

Introduction : A Case History of Courage and Tenacity

PART I - From Skepticism to Affirmation : Before May 1972
1. The Trail of Inspiration
2. Checking with the Experts
3. Feeling More Comfortable
4. This Dog Might Hunt !
5. An Irrational Decision
6. Kick the Tires, Light the Fires

PART II - Naïve Optimism : May 1972 to March 1973
7. A Climate of Chaos
8. Looking for a Few Good People
9. Mr. Smith Goes to Washington
10. The Humble House Gang
11. Good-bye, Little Rock-Hello, Memphis
12. The Company Lodestar
13. More Obstacles

PART III - Within an Inch of Failure : March 1973 to May 1974
14. Let's Call it a System Test!
15. The Marine Corps Boot Camp Mode
16. An Inauspicious Beginning
17. Rescue at the Edge of a Precipice
18. Light at the End of the Tunnel
19. A Little Help from Our Friends
20. Summoned to a Special Meeting

PART IV - One for All and All for One: June 1974 to May 1978
21. A General in the Guerrilla Camp
22. Fund-Raising-Round Three
23. America, You've Got a New Airline
24. A Threatened Resignation
25. Three Division Offices
26. Just Step out of the Way

PART V - Transformation and Separation: May 1978 to January 1982
27. From Caterpillar to Butterfly
28. Mach 1 to Idle
29. Concordes, Dirigibles, and Separation

PART VI - A New Model for Success
30. People Are the Wind beneath Our Wings
31. Changing How the World Does Business

Appendix: Time Line for the Startup, 1971 to 1982 217

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque