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eISBN : 9780471662068

Sommaire : Introduction The State of Marketing Today
Chapter 1 Your Company Is Not Sufficiently Market Focused and Customer Driven
Chapter 2 Your Company Does Not Fully Understand Its Target Customers
Chapter 3 Your Company Needs to Better Define and Monitor Its Competitors
Chapter 4 Your Company Has Not Properly Managed Its Relationships with Its Stakeholders
Chapter 5 Your Company Is Not Good at Finding New Opportunities
Chapter 6 Your Company's Marketing Planning Process Is Deficient
Chapter 7 Your Company's Product and Service Policies Need Tightening
Chapter 8 Your Company's Brand-Building and Communication Skills Are Weak
Chapter 9 Your Company Is Not Well Organized to Carry On Effective and Efficient Marketing
Chapter 10 Your Company Has Not Made Maximum Use of Technology
Epilogue The Ten Commandments of Marketing Effectiveness
Index

Langue : Anglais

Lieu d'édition : NEW-YORK ; SAN FRANCISCO ; TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque