Lien ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780080481159

Sommaire : Contents

An introduction
1 The sports events industry
2 Event organizations
3 The sports event planning process
4 Impacts and legacies
5 Financial planning and control
6 Event revenue maximization
7 The bidding process
8 Event implementation
9 Marketing planning and implementation
10 Innovative communications
Section 1: Integrated marketing communications
Section 2: Communications toolkit
11 Sports event sponsorship
12 Research and evaluation
Index

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque