Lien ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780471682868

Sommaire : Contents

Preface
Part One INTRODUCTION
1 Marketing to Investors and Lenders: What the Capital Markets Want
2 Raising Capital: An Overview of Your Alternatives

Part Two UNDERSTANDING INVESTORS AND LENDERS
3 Early-Stage Financing: The Role of Business Angels
4 Private Equity: Unleashing Your Company's Potential Value
5 Lenders: Raising Funds from Banks and Other Financial Institutions

Part Three TOOLS FOR ATTRACTING AND KEEPING INVESTORS AND LENDERS
6 Strategy: How to Win Investors' Mind Share
7 Tactic: How to Win Investors' Market Share
8 Value: How to Win Investors' Heart Share

Part Four EPILOGUE
9 Get Your Marketing Right!
Index

Langue : Anglais

Lieu d'édition : ; TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque