Lien ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780471704522

Sommaire : Contents :
Acknowledgments
Introduction
1 The Case for Doing at Least Some Good
2 Corporate Social Initiatives: Six Options for Doing Good
3 Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes
4 Cause-Related Marketing: Making Contributions to Causes Based on Product Sales
5 Corporate Social Marketing: Supporting Behavior Change Campaigns
6 Corporate Philanthropy: Making a Direct Contribution to a Cause
7 Community Volunteering: Employees Donating Their Time and Talents
8 Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes
9 Twenty-five Best Practices for Doing the Most Good for the Company and the Cause
10 A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations
Notes
Index

Langue : Anglais

Lieu d'édition : TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque