Français
Financial services marketing.
Appartenance & droits
2000
332
0273632973
121.18-HARRI
FINANCIAL MARKETING ; MARKETING MANAGEMENT ; CUSTOMER RELATIONSHIP MANAGEMENT ; BANK ; ADVERTISING EFFECTIVENESS ; STRATEGIC MARKETING
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [not for loan] | |||
| 2 | [available] |
Comment :
ISBN 13 : 978-0-273-63297-9
Contents : Contents
1. The Financial Services Environment.
2. The Financial Services Consumer.
3. Identifying and Targeting Financial Prospects.
4. Development and Management of Financial Products.
5. Traditional Channels of Distribution
6. Technology-Driven Delivery Channels.
7. Pricing for Financial Services.
8. Communication and Promotion
9. Building Customer Relationships.
10. Customer retention and Loyalty
11. Corporate Financial Services
12. Projects.
Language : English
Figure(s) : Tableau(x) ; Schémas
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque
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