Marketing Strategy
FERRELL O.C. ; HARTLINE Michael D.
2005
628
0324201400
121.55-FERRE
MARKETING MANAGEMENT ; MARKETING PLAN ; ANALYSIS ; STRATEGY ; CUSTOMER RELATIONSHIP MANAGEMENT ; CONSUMER BEHAVIOR ; SEGMENTATION ; POSITIONING ; PRODUCT ; PRICE ; DISTRIBUTION ; COMMUNICATION ; ETHICS
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Language : English
Print : 3ème
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque